The Design Process -- Thumbnails

This is the first of two sketches made ready to present to the client. These sketches give the general idea of the design without too much detail, show where the logo would be placed and a possible approach to the typefaces.

The proportions and overall feel of a design can be established in a thumbnail, and changes can be made easily.

The thumbnail stage is a perfect time to try out different layouts, however it is not always necessary to present many sketches. Often an artist knows from experience what the best layout is for the particular job.