Illustrator Elizabeth Whelan - design, business and marketing resources

	Read the latest article and check the list to the left for more marketing, branding, illustration & design topics.

Please click on the headlines below to read about the following topics: Marketing Tips Some thoughts for promoting your business Digital Printing and Color Realities Computer Monitors CMYK, RGB and Printing The Right Files to Use Pantone Colors Avoiding Printing Problems Your Advertising Plan Establish a Budget Media Kits and Ads Evaluating the Campaign Build an Effective Ad The Ad Focus A Call to Action Benefits and Features The 1/3 Rule Simple and Consistent Using Illustration An Illustrator's Job Marketing & Profits What Style? Stock Art Hiring an Illustrator for Your Childrens Book Considerations and Tips Your Logo Getting Started The Designer's Role Tips Logo worksheet Branding Establishing Your Brand Your Brand Profile Making a Good Brand Branding worksheet Unique Selling Proposition What is a USP What is an MSP The Right USP for You Marketing Focus Following the Profit Your Business Direction Your Marketing Focus Your Website Developing a Site Webpage layout Search Engine Optimization Help Improve Your Ranking - Gathering Info for Your Website Site Structure Search Terms and Page Titles Content is King! Alt Text and Site Description Naming Images Getting Started with Email Marketing Let's talk about Spam Using your Contacts list Email/Newsletter Services US Copyright Info US Trademark Info	Linocut prints and T-shirts make excellent gifts Elizabeth Whelan's latest prints are available online at her Etsy store. She also has T-shirts featuring her wave logo on khaki and white cotton T's - an affordable gift any time of the year. Order from this site! ____________________________________________________ Online Software Training Videos If you're struggling with software such as Photoshop, Excel, and Dreamweaver, even Facebook, Twitter and Google docs, you might want to give a website called lynda.com a try. It's a huge online library of software training videos that is easy to use and affordable. I can't even begin to list all the programs it covers! I use the site all the time for learning new software and most often, for figuring out how to do one specific task in a program. So much easier than reading a hefty manual! When you visit the site, check out the list of available subject matter by clicking the Software drop-down menu at the top of the page. As you navigate the site you can try out some of the videos for free (they are underlined.) ____________________________________________________ Directory of Illustration Elizabeth also advertises her portfolio on the Directory of Illustration website. Not only is she keeping company with many wonderful artists, it is keeping her on her toes developing new artwork, knowing that so many more people are seeing the work! If you want to see a selection of great work, take a spin through the Directory site. There are many illustration styles to choose from, and it's Elizabeth's opinion that it's better to pick an artist who already works in the style you want, rather than asking an illustrator to copy someone else's style. In the long run you'll get better work and you and the artist will both be happier! ____________________________________________________
logos \| illustration \| packaging & labels \| graphic design \| recent work more info & faq \| contact \| marketing & design resources \| blog \| t-shirts © Elizabeth R. Whelan

MARKETING
&
DESIGN
RESOURCES
for
your
business

EDITORIAL
&
GENERAL
illustration

Elizabeth
Whelan's
PORTRAITS

GRAPHIC
DESIGN
for
PRINT
& WEB

MORE
INFO
&
ANSWERS
to
your
questions

PACKAGING
&
LABELS

CONTACT
ELIZABETH

WAVE
T-SHIRTS
for sale