Art, Design & Business Resources
Resources - Design
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Digital color and printing realities +
WHY ISN'T THE PRINT COLOR CONSISTENT? These days many businesses rely on inexpensive digital, laser and inkjet printers to produce the pieces they will use for their marketing and branding purposes. For the uninitiated it can be an unpleasant surprise… Read More -
Build an effective ad +
HELP YOUR DESIGNER BUILD AN EFFECTIVE AD Graphic designers know of many ways to make an eye-catching ad, but there's more to designing an effective ad than giving a designer your logo and letting them go. An effective ad not… Read More -
Build a successful website +
GATHERING YOUR INFORMATION Your designer wants to build a great website for your business. Designing the visual aspects of the site can be fun, and the look of your website definitely contributes to the user experience. But there's more to… Read More -
Developing your logo +
YOUR LOGO - GETTING STARTED A logo is a symbol or design that represents your company. For many new businesses creating this logo is one of the first steps in the formation of their new enterprise. When you hire a designer… Read More -
Developing your website +
GETTING STARTED An invaluable component of your business identity is your website. Not only does a website lend credibility to your enterprise, it gives you a way to connect with your audience 24/7, around the globe. For that very reason… Read More
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Resources - Business
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Branding basics +
ESTABLISHING YOUR BRAND Your brand is more than just a logo. It incorporates how your clients feel about you, the experiences they have had with your business, and what they can expect from you. Creating a brand identity for your… Read More -
Your advertising plan +
HOW TO SPEND YOUR ADVERTISING DOLLARS It can be challenging to decide how much money to spend on advertising your business, and even harder to come up with a plan when the other pressures of business are upon you. Too… Read More -
Getting started with e-marketing +
E-marketing - sending out emails and newsletters to your subscription base - can be a very effective tool for keeping your audience aware of your business. It is also extremely cost-effective. You can advertise new products, share news, offer tips and suggestions,… Read More -
Marketing Tips +
Many clients have asked me for input about their marketing, and are wondering what can be done to keep their names out there while spending the least amount of money possible. As you know, marketing is more than just advertising.… Read More
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Resources - Illustration
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Hiring an illustrator for a children's book +
I am often asked about illustrating children's books. Many people, especially those with small children or grandchildren, spend a lot of time reading from picture books and think, "I could do that!" There are many types of children's books in… Read More -
Using illustration to help business +
WHAT DOES AN ILLUSTRATOR DO? 'Graphic design' brings to mind computers and creating business cards and websites. 'Artist' suggests a canvas and easel, paints at the ready. But what does an illustrator do? I use all the usual artists' materials… Read More
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Directory of Illustration #29
Elizabeth also advertises her portfolio on the Directory of Illustration website. Not only is she keeping company with many wonderful artists, it is keeping her on her toes developing new artwork, knowing that so many more people are seeing the work!
If you want to see a selection of great work, take a spin through the Directory site. There are many illustration styles to choose from, and it's Elizabeth's opinion that it's better to pick an artist who already works in the style you want, rather than asking an illustrator to copy someone else's style. In the long run you'll get better work and you and the artist will both be happier!
Interview Q & A about illustration, art and freelancing
Commission a hedcut
A Wall Street Journal-style hedcut makes for a fun gift! Each image is drawn by hand from photos you provide. Final artwork includes a high resolution image at 3" x 5" suitable for print, and smaller versions to use as avatars, add to your blog or use in social media. Email Elizabeth to ask for details.
Illustration by Elizabeth Whelan
Contact Details
Elizabeth R. Whelan
PO Box 166
Cuttyhunk, Massachusetts 02713
U.S.A.
This email address is being protected from spambots. You need JavaScript enabled to view it.
Models needed
Are you in the Cuttyhunk or Martha's Vineyard area?
Elizabeth is seeking clothed models for various paintings -- all shapes, sizes, ages, ethnicity and experience welcome!
Please contact her at the address to the left for more information.
Recommended reading
Learn about design, marketing and branding, freelancing and more by reading these books. Visit the Recommended Reading section of her blog to get Elizabeth's thoughts on each selection.